I’ve been in the “networking” business for several years. Most people are surprised to learn that I am shy…terrified of networking events where I know no one….that I am in no way, shape or form a Networking Natural! (I’ve learned out of necessity.) However, I am a keen observer, and I love to study people!I’ve noticed that those who are most successful do the following:
- Have fun
- Do not take themselves too seriously
- Never miss an opportunity to connect others (Not connect WITH others, but connect two other parties together)
- Find Power Partners
Power Partners are the people that share the same clients that you do, call on the same types of businesses, etc. My friend, Sean Harry, says: “They are casting their line and fishing in the same pond as you.” (Maybe not exactly the words Sean uses, but pretty similar.) For instance, if you are a realtor, your best Power Partner is a mortgage lender. If you are Mary Kay Representative, a possible Power Partner would be someone who sells a line of jewelry through home parties. Think about others who sell to your clients. When you’re at a networking function, seek those professions out. You’ll find that to be much more powerful than trying to sell your ‘goods’ to the next person you meet.