How do you market your business? Do you network? Do you have an Elevator Speech, or do you wing it? i Take The Lead (http://www.itakethelead.com/) helps their members understand the value of having a prepared Elevator Speech.
An ‘elevator speech’ is your opening, your introduction. It’s succinct, memorable, a defining statement that explains who you are, what you do, and how/whom you can help. Keep it to no more than 15 seconds. When people need information, they want condensed versions, that only take seconds to deliver; are easy to grasp; lock in their mind; and are easy to recall. In 10 to 15 seconds, your elevator speech must explain: Who you are; What you do; and Why you make a difference. Solve a problem.
For more information, I encourage you visit Ronnie Noize, the Marketing Coach’s website. http://www.veronikanoize.com/ She offers more than 100 pages of free information to everyone.